Tracy is founder and CEO of ImpacTT Collective LLC, where she provides strategic advice on organizational transformation, operational excellence, organizational culture and professional performance. She spent over 18 years in marketing with the Credit Union National Association, a national association that provides legislative advocacy, training and events for America’s credit unions. Tracy is also the co-founder and managing member of S&T Ag LLC, a production farming operation offering agronomy services to farming operations. With her husband and parents, Tracy owns a family farm in Wisconsin that grows corn, soy and wheat. She previously volunteered with the Wisconsin Farm Bureau’s young adult group.

Travis is a member of the board of directors of the Cambridge, Wisconsin, school district, where she’s served for more than 17 years and has been president since 2016. In this role, she leads a seven-person board to serve 900+ students and manage a $12 million budget. During her tenure, she has led the transformation of an 80-acre farm to a K-12 curriculum facility, including a charter school. Tracy lives in Cambridge, Wisconsin, with her family.